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• 01 nov 2017

  Leiden

  Beca, premio y empleo - Psiquismo

  Post-doctorate researcher – The psychology of the ancient world: cognition, social psychology, emotions

  Anchoring Work Package B

  The concept that is central in “Anchoring Innovation” is “anchoring”, connecting what is perceived as new to what is deemed already familiar. “Anchoring” has a substantial social-psychological component. It may depend on the way in which relevant social groups categorize conceptually and linguistically what they perceive as new; it relates to the way in which new input (of whichever nature) is processed cognitively, including what emotional reactions such input elicits; and to the way in which “the new” fits into the value systems of such groups (this includes the ways in which they relate to the past).

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