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Entrepreneurial skills for audiovisual design in education

Pédagogie et compétences entrepreneuriales pour le design et l’audiovisuel

البيداغوجيا ومهارات التصميم، السمعي البصري وريادة الأعمال

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Published on Thursday, July 15, 2021


Les nouvelles techniques et outils d’apprentissage sont revus à l’ère de la crise sanitaire pour donner un enseignement plus démocratisé et largement diffusé. Il s’agit notamment d’une démarche qui vise de plus en plus les compétences ajustées aux besoins du marché à l’échelle locale et internationale. Travailler dans une logique micro-macro nous amène à repenser l’essence même du métier visé par l’étudiant : s’agit-il de compétences transposées ? Parle-t-on de référentiel international (France / Canada) Vs Tunisie (ANETI 2018) ? Comment peut-on accréditer nos formations en vue de leurs pérennisations ? À quel point peut-on adopter les modèles existants ? Mais surtout : Quelles compétences favoriser pour une meilleure entreprise du jeune diplômé ? Comment intégrer les valeurs entrepreneuriales dès les débuts des formations ?


September 17, 18 and 19 2021, scientific seminar ESADE

Under the aegis of the University of Sfax, the Higher Institute of Arts and Crafts of Sfax represented by 3 organizations:

  • TAMN Department
  • Committee of PAQ 4C PROJECT

in partnership with:

  • The ISMS- USF Sfax Music Institute
  • The Institute of Animation for Youth and Culture Bir El Bey
  • ISAJC- University of TUNIS
  • The scientific association TAKTIC
  • The MINASSALAB Project Committee


"Jean-Jacques Rousseau formulated the meaning of education in the Émile

where the educator says to his student: "Living is the job that I want to teach him. »[2]

Today, researchers in ICT, NetArt, digital design or cinema and audiovisual techniques often worki n the federation of R&D (research and development - USA 2002) under projects with a global vision far from disciplinary and sociocultural cleavages. We refer to Éric Maigret (2013) when he defends the idea that "cultural studies" are not a discipline, but rather an "interdiscipline" and/or a "transdisciplinary" propelled by different media. The latter is no longer understood as a medium of diffusion and transmission, but rather as an indispensable phase in the creative and innovative process of any creation (plastic, audiovisual or design). The generation of multimedia content varies to give rise to a more considered technological and sociocultural mediation which affects both teaching and professionalization of the design, audiovisual, and NICTs professions. Today, communication supports various advanced tools that break with the classical schemes (of Jakobson, Shannon or Weaver 1949-1960) to aim for more developed strategies to covet a targeted and informed population. A new concept of circular and ecological economy is taking more and more places (Maillefert 2017) in order to propose a creative model based on "positive values" but also on the "know-how" (Fayol 2003) most appropriate to this domain in question.

New learning techniques and tools are being reviewed in the era of the health crisis to provide a more democratized and widely disseminated education ( Cf. Higher Education Policy and Management (OECD publications 2002-2018). This includes an approach that increasingly targets skills tailored to local and international market needs. The new high education systems require accreditation of all academic training by Specific Standards to ensure employability of the student; the migration to the the new status of "student entrepreneurs" (SNEE 2019) is a good example in Tunisia. Areas of research are thus emerging, talking about "the school of tomorrow", "educational expertise", "instructional design". Beside,also "cooperative economy of culture" and "integrative approaches in scientific education" are essential to any reflection on our artistic and teaching practices ( Paquay et al. 2014).

Working in a micro-macro logic leads us to rethink the essence of the profession targeted by the student: Are they transposed skills? Are we talking about an international reference (France / Canada) Vs Tunisia (ANETI 2018)? How we can accredit our training courses with a view to their sustainability? To what extent can exist models to be adopted? But above all: What skills should be promoted for a better company for the young graduate? How to integrate entrepreneurial values from the beginning of training? These are all questions that we invite teachers and researchers to reflect on while articulating their communication proposal around the following axes:

Research areas

  • *Entrepreneurial skills and education
  • *New media andlearning modeling
  • *Digitalskills, ICT (New Information and Communication Technologies)and interdisciplinarity
  • *Business reference and accreditation in arts, design andaudiovisual

General Coordinator

kbel Charfi

Coordinators of the 4Cpedagogical days

Dr. Imen Amouri, Dr. Chema Gargouri & Dr. Wissem Feki

Coordinators of the international meeting MUSAE

Dr. Sonda Kammoun, Dr. Ikbel CHarfi & Mrs. Naoufel Zribi

TAMN Study Day Coordinators

Dr. Issam Feki , Dr. Dhekrayet kaaniche & Dr. Amir Ayadi

Scientific committee

  • Prof. Mohamed Ben Hamouda
  • Prof. Hanem Makni
  • Dr. MCF. Ikbel Charfi
  • Dr. MCF Ahmed Elloumi
  • Dr. HDR. Helmi Ben Nsir
  • Dr. Nizar Mouakhar
  • Dr. Yassine Aydi


  • Wednesday, July 14, 2021: publication of thecall forcommunications
  • Saturday, August 07, 2021: reception of cflommunication summaries

  • Saturday , August, 21, 2021: response to bidders
  • Saturday , September, 04, 2021: Reception of final articles

Terms of submission

Sending proposals to the following email: ESADE2021@gmail.com

  • Abstract in 2 pages maximum + biography of 5 lines + bibliography of 5 key references
  • Final article in 15-20 pages depending on the template provided later.


  • 34 avenue 5aout 3002 SFAX
    Sfax, Tunisia (3002 SFAX)


  • Saturday, August 07, 2021


  • التعليم العالي, ريادة الأعمال, الاعتماد, مرجع الحرف, المهارات, التقنيات المتقدمة, اختصاصات التدريس, الوسائط الرقمية, آليات التعليم, علو, Discipli

Information source

  • Ikbel Charfi
    courriel : assotaktic [at] gmail [dot] com


CC0-1.0 This announcement is licensed under the terms of Creative Commons CC0 1.0 Universal.

To cite this announcement

« Entrepreneurial skills for audiovisual design in education », Call for papers, Calenda, Published on Thursday, July 15, 2021, https://calenda.org/897983

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