The first conference organised in the framework of the JPI-CH Olive4All project will take place in Kalamata from 28 May to 1 June 2022. It is part of the first workpackage of the project dedicated to the inventory of the olive tree heritage and to the identification of the actors who own it in the three regions of the programme (Provence in France, Messinia in Greece, Tras o Montes, Alto Douro and Alentejo in Portugal). Based on the joint surveys carried out, we will look at the actors linked to the olive tree heritage, the motivations for their commitment to its preservation and the forms of this commitment.

Programme

Saturday 28^th May 2022

• 18:00 - 20:00 Consortium meeting , Discussion of the project members on the progress of the project.

20:30 Dinner at “ΕΥ ΖΗΝ” restaurant

Sunday 29^th May 2022

• 10:30 Departure for Kardamili
• 11:30 - 13:30 Tour in Kardamili Departure for Stavropigio Manis
• 13:30 Visit to the traditional oil mill “Skarpalezos”

Traditional light lunch

• 17:30 Departure to ART FARM in Marini

• 16:30 Arrival at ART FARM, tour - Tasting of Olive oil
• 19:00 Social Work Event with traditional dinner
• 22:00 Return journey to Kalamata

 Monday 30^th May 2022

09.00 Welcome addresses: representatives of the City of Kalamata and of the University of Thessaly

• 09.20 - 09.40 Keynote speech Villi Fotopoulou – Director of the Directorate for Modern Cultural Assets and Intangible Cultural Heritage, Hellenic Ministry of Culture and Sports, Greece The olive tree heritage, in the National Index of Intangible Cultural Heritage of Greece.
• 09.40-10.00 Julie Deramond Presentation of the OLIVE4ALL project

10.00 – 10.30 Discussion

10.30-11.00 Coffee break

11.00 – 12.50 Session 1: The Intangible Heritage of the Olive Tree: Forms of Commitment

Chair Ioulia Pentazou, Assistant Professor, Department of Culture, Creative Media and Industries, University of Thessaly, Greece

• Francisco Dias, Fernanda Oliveira, Inês Soares, João Vasconcelos – Portugal The protection regimes of olive trees and olive groves in Mediterranean countries.
• Stéphane Anglès (live e-conference), The mobilization of the olive-growing varietal heritage in France (olive growers).
• Francisco Dias, João Vasconcelos, Fernanda Oliveira, Inês Soares – Portugal The toponymy of the olive-growing heritage in Portugal: Historical-cultural dynamics of territorial relocation [Memory and Identity].
• Yannick Hascoët, Laure Marchis-Mouren – France An ordinary social practice: picking olives, going to the mill and having an aperitif.

Discussion

13.00-14.00 Lunch break

14.00 – 16.30 Session 2 -  Motivations and Values in Claiming the Olive Tree Heritage: Sustainable Development and Tourism Issues

Chair : Francisco Dias

• Giorgos Kokkinos – Greece Diverse & multifunctional forms of agriculture and their contribution to the protection of the natural and cultural landscapes of the olive tree in the context of sustainable development.
• Nuno Rodrigues, Ida Carvalho, Francisco Dias, Paula Baptista, José A. Pereira – Portugal The valorization of the centenarian olive tree heritage: the case of Côa Valley (Portugal).
• Giorgos Karabatos – Greece Sustainable cultural management of the olive tree heritage for the benefit of culture and the local economy: the Cultural Route "Routes of the Olive Tree.
• Fernanda Oliveira, Eunice Lopes, Victor Figueira - Portugal Tourism and olive and olive oil heritage in Portugal: state of the art.
• Sotiris Marinis - Greece The links with the olive tree at the origin of innovative initiatives in the field of tourism and activities to protect and promote the cultural heritage of the olive tree.
• Nuno Rodrigues, António M. Peres, Francisco Dias, Paula Baptista, José A. Pereira - Portugal The sensory identity of olive oils as a form to preserve and promote olive heritage of traditional varieties of Trás-os-Montes region (Northeast Portugal).

Discussion

20:00 Dinner Esperia restaurant

Tuesday 31^st May 2022

09.00– 10.50 Session 3 – Stakeholders of the Olive Tree Heritage 

Chair : Marion Bertin, Teaching and Research Associate in museology, University of Avignon

• Bruno Sousa  Olive Oil: Culture and nutrition in the Portuguese Population.
• Fernanda Oliveira, Eunice Lopes, Francisco Dias^, - Portugal The actors of olive and olive oil heritage in Portugal: mapping and systematization.
• Éric Triquet, Pauline Grison – France Confraternities and associations: groups of actors mobilized to promote the heritage of the olive tree.
• João Vasconcelos, Francisco Dias, Nuno Rodrigues^, - Portugal Émergence of new stakeholders in olive oil tourism: challenges of the industrialization of the olive sector in Portugal.

Discussion

10.50-11.20 Coffee break

11.20 – 13.00 Session 4 – Raising Awareness: Engagement and Transmission 

Chair: Fernanda Oliveira, Assistant Professor, Polytechnic Institute of Leiria, School of Tourism and Maritime Technology, Portugal

• Laurent-Sébastien Fournier Olive sector and olive festivals in Provence (France): communities with variable geometry.
• Marion Bertin – France Olive tree heritage and forms of commitment of the younger generations.
• Ioanna Ravani, Giorgos Argyroiliopoulos - Greece To list, research and tell the story of the thousand-year-old olive trees, as a means of making young people aware of their cultural heritage.
• Thanasis Korakis, Ioulia Pentazou, Maria Kouri - Greece The heritage of the olive tree in the digital world through participatory practices: the Olive4ALL crowdsourcing platform.
• Julie Deramond, Sylvie Couralet (live e-conference) - France Presentation of the Olive4ALL Museum Exhibition

13:00 - 13:30 : Closing remarks - End of symposium

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