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Communication, culture and new emerging behaviors in times of crisis

Communication, culture et nouveaux comportements émergents en périodes de crises

An exploration from the perspective of human and social sciences and their game changer

Une exploration sous l’angle des sciences humaines et sociales ainsi que leur game changer

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Published on Monday, February 20, 2023


The pandemic has imposed new rites, a new way of life mainly: at work, at school, in leisure and travel, and even in our most intimate social interactions with our friends, families, and loved ones. The principle of “social distancing” has insinuated itself everywhere (Frédéric Tangy &Jean-Nicolas Tournier2021). This colloquium aims at examining this new transdisciplinary theme. In this regard, under the supervision of the Laboratory of Sciences Applied to the Environment and Sustainable Development (SAEDD), our Action and Research Group in Communication, Culture and Organization (GARCCO/ARGCCO) will launch the second edition of its international colloquium.



The pandemic has forced us to consider that since 2020, we have entered a new era, that of repeated epidemics and pandemics. This new potentially permanent state, according to Gilles Lipovetsky, has had complex and multidimensional impacts that have led us, and arestill leading us, inevitably to different ways of seeing the world, thinking about it and acting within it (France Lafleuret al.2022). Indeed, the pandemic, by shaking up the rules of the social game, is also shaking up the ways of thinking and behaving. At the same time, the crisis has stimulated innovation in a range of sectors, including education, tourism, and economy. In education, for example, we have seen the birth of innovative initiatives, which have enabled the continuation of teaching and training activities – on the radio, on television or elsewhere. Distance learning formulas have been developed thanks to the rapid intervention of states and partners around the world determined to ensure educational continuity, in particular the Global Coalition for Education set up by UNESCO.

Seen from this approach, the crisis under study is indefinitely a game changer. It is an element that significantly changes the usual way of thinking or acting. Starting from this point, the argument of our colloquium already puts forward two main hypotheses. The first is that this game changer, this "disruptor,"“disruption", or "change" (the contraction of "change and "capsizing") has given rise to new ways of communicating, behaving, acting or a new culture within all spheres of Moroccan society, and therefore to new research themes that will emerge from design to the perception of time and space in a pandemic context, through education, human sciences, democracy, economy and consumption, sociability relationships or the environment within the Moroccan society --like the other societies worldwide, with the common point of questioning the values ​​implied by the transformations in progress. The second main hypothesis is that the existence of these "emergencies" is a striking proof of the resilience of Moroccan society or any other "healthy" society against any unexpected crisis.

At the crossroads of these two research themes, the answers to which will surely lead to other questions, a communicative, cultural and behavioral social reconfiguration is thus taking shape, amplified by the pandemic (France Lafleur et al. 2022).

 Starting from this double stance, it is a question of describing these changes through all the professional or non-professional spheres of Moroccan society through the human and social sciences, given that their main objective is to study and "to understand why individuals [...] or social groups, small or large, do what they do, think what they think, feel what they feel, say what they say" (Solange Martin and Albane Gaspard2016). Communication, culture and human behavior in all their dimensions are therefore integral to different disciplines such as information and communication sciences, education sciences, language sciences, literature, tourism, economics, psychology, psycho-sociology, sociology or anthropology, etc.

Main axes

  1. The transformations induced by this "disruption" on the act of teaching-learning within the Moroccan or foreign education system.
  2. The new teaching-learning programs such as Soft Skills for example, to deal with this "change."
  3. The experiences and challenges of language learners at university since the introduction of distance learning, their views on the adoption of post-pandemic online learning by their institutions.
  4. Political or journalistic speeches that fall within the framework of crisis communication; show how they keep us aware of the eruptive and disruptive aspects of the COVID-19 event; show how they manage to circumscribe what they tell us about a society faced with a major crisis and whose structures and components can sometimes be revealed in exceptional configurations.
  5. The new questions arising from the recent experience of our societies of distance and digital means of communication. That is, the questions arising from relationships that currently weave a daily life tinged by the health crisis and its consequences.
  6. The expression of this change at the level of novels, theater, poetry, stories, painting, festivals, media, social networks etc., whether from a point formal or semantic.
  7. The establishment of new Moroccan or foreign cultures in public, professional and associative spheres….
  8. The emergence of new behaviors in educational, touristic, economic, spheres, whether private, public or associative in a pandemic period.
  9. The emergence of new behavioral and professional training to deal with the crisis in training settings.

These lines of thought are not exhaustive. They could raise other relevant questions andproposals are left to the choice of speakers...

Organizational methods

The international colloquium will take place both at EssaouiraHigher School of Technology –Essaouiraand online via the Zoom platform or google meet; it will also be broadcast simultaneously on Facebook.

Submission Guidlines

Manuscripts must not exceed 6000 words and, after receipt, will be submitted to a scientific committee for review. The selected manuscripts will be published in a scientific work with ISBN.

The costs of the Colloquium and the scientific work: everything is covered by the GARCCO/ARGCCO, except for accommodation for those who wish to speak at the venue.

Languages of the conference: contributions can be written in French, English or Arabic.

Terms of submission

Deadline for proposal submission : March 31,2023 (title and abstract between 250 and 500 words as well as keywords, accompanied by a brief biography including the following information:status, affiliation and contact details to following email address: garcco2022@gmail.com

Notification of acceptance: April 14, 2023.

Conference dates: May 2and 3, 2023.

Members of the scientific committee

  • Dr. ZARI Hicham (Cadi AyyadUniversity, Marrakech)
  • Dr. El FILALI Adil (Cadi AyyadUniversity, Marrakech)
  • Dr. BOUSFIHA Adiba (Sidi Mohammed Ben Abdellah University, Fès)
  • Dr. El AIDI Abdelatif (Sidi Mohammed Ben Abdellah University, Fès)
  • Dr. LAAYADIDriss (Mohamed V University,Rabat)
  • Dr. AICH Youness (ChouaibDoukkali University, AlJadida)
  • Dr. SANHAJI Mounir (IbnZohr University, Agadir)
  • Dr. ISMAILI Jalal (Moulay Ismail University, Meknès)
  • Dr. KHALIL Karima (Cadi Ayyad University, Marrakech)
  • Dr. LAZRAK Yassir (Sidi Mohammed Ben Abdellah University, Fès)
  • Dr. ERAFIQ Brahim (Ibn ZohrUniversity, Agadir)
  • Dr. AIT KAIKAI Wafa (Ibn ZohrUniversity, Agadir)
  • Dr. BARA Aicha (Ibn ZohrUniversity, Agadir)
  • Dr. TAIFOUR Zahra (Ibn ZohrUniversity, Agadir)
  • Dr. ZERRAD Abdelhak (Cadi AyyadUniversity, Marrakech)
  • Dr. RAHALI Saadia (Cadi AyyadUniversity, Marrakech)
  • Dr. CHARHADDINE Imane (Cadi AyyadUniversity, Marrakech)
  • Dr. HADDOUCH Mohammed (ChouaibDoukkali University, Al Jadida, Morocco)
  • Dr. SAFAA Larbi  (Cadi AyyadUniversity, Marrakech)
  • Dr. ELHOUSSNI Khalid (Cadi AyyadUniversity, Marrakech)
  • Dr. LISSANEDDINE Abdelilah (Cadi AyyadUniversity, Marrakech)
  • Dr. BOUKHEROUK Mohamed (Cadi Ayyad University, Marrakech)
  • Dr. HADACH Mohamed  (Cadi Ayyad University, Marrakech)
  • Dr. EL BOUAYADI Mohamed (ChouaibDoukkali University, AlJadida)
  • Dr. LAABIDI Abdelfattah(Moulay Ismail University, Meknès)
  • Dr. LISSANEDDINE Abdelilah (Cadi AyyadUniversity, Marrakech)
  • Dr. BOURFIA Youssef (Cadi AyyadUniversity, Marrakech)
  • Dr. HAJJAJ Charaf (Cadi AyyadUniversity, Marrakech)


Frédéric Tangy& Jean-Nicolas Tournier :L'Homme façonné par les virus. (Ed.) Odil Jacob. Paris.2021

France Lafleur et al. : Devenir différents, rester près: réinventer la présence à distance, Ed.PUQ.2022.

Solange Martin et Albane Gaspard, Changer les comportements, faire évoluer les pratiques. L’apport des scienceshumaines et socialespour comprendre et agir. Ed. ADEME.ANGERS.2016

ZARI Hicham :Covid-19, l’espace et l’acte d’enseigner au sein du système éducatif supérieur marocain, une approche communicationnelle [181-192] in Boukherouk M (dir ) « Covid19, pandémies et crisessanitaires, quels apports dessciences humaines et sociales ? ».Paris-Éditions Connaissances et Savoirs, 2022

Daniel Favre :Eduquer à l’incertitude, Malakoff - Dunod, 2016.

Marc Lazar, Guillaume Plantin, Xavier Ragot.dir. Le monde d’aujourd’hui. Les sciences sociales au temps de la COVID - Paris : Presses de Sciences Po, 20


  • Km 9, Route d'Agadir, Essaouira Aljadida
    Essaouira, Kingdom of Morocco (BP. 383)

Event attendance modalities

Hybrid event (on site and online)


  • Friday, March 31, 2023


  • communication, culture, comportement, crise, sciences humaines et sociales, sciences de l'information et de la communication, game changer


  • Hicham Zari
    courriel : zari_hich [at] yahoo [dot] fr

Information source

  • Hicham Zari
    courriel : zari_hich [at] yahoo [dot] fr


CC0-1.0 This announcement is licensed under the terms of Creative Commons CC0 1.0 Universal.

To cite this announcement

« Communication, culture and new emerging behaviors in times of crisis », Call for papers, Calenda, Published on Monday, February 20, 2023, https://doi.org/10.58079/1aky

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