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National culture and globalization: articulations and interplay

Culture nationale et mondialisation : articulations et interactions

EGOS 2010 on globalization Sub-theme 14

Colloque EGOS 2010 sur la mondialisation, session 14

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Published on Monday, November 02, 2009 by Karim Hammou


Dans le contexte de la mondialisation, nombre de pratiques d’outils de gestions et plus largement, d’idées, sont perçus comme globalisés. Dans cette perspective, il revient au « local » de s’approprier ces outils et pratiques avec la possibilité de les « glocaliser ». De fait le local apparait un peu comme un chainon manquant dans les relations entre le « global et le local ». Le thème 14 du colloque EGOS 2010 considère les interactions entre le global et le local en plaçant le local au centre de l’analyse. Nous sollicitons des communications portant sur des études contextualisées de situations permettant d’expliciter ces interrelations entre le local et le global. Les travaux ethnographiques sont particulièrement bienvenus.


Egos 2010, 28 June-2July, Lisbon


Annick Bourguignon, ESSEC Business School Paris-Singapore, France, bourguignon@essec.fr

Hanne Norreklit, School of Business, Aarhus University, Denmark, Hann@asb.dk

Jacqueline de Bony, CNRS, LISE (CNRS/CNAM) Paris, France, j@jdebony.com 

Call for Papers

The interconnection between the local and the global has been hitherto considered from two main perspectives. First, globalization has been studied as a process by which global trends (ideas, management methods or instruments, etc.) are locally appropriated. In this perspective the "local" appears to be given the second part, as acknowledged by the expression "local waves, global tides" borrowed from the call for sub-themes of this conference. (Tides indeed are larger phenomena than waves.) Second, "glocalization" has highlighted the capacity of individuals or institutions to be involved at and combine both local and global levels. While local and global appear to be more balanced in this second perspective, as the coinage indicates, research has mainly focused on the articulation of both levels and not investigated in depth the contribution of the local to specific forms of articulation.

As a result the local appears as a neglected child having been paid little attention – maybe too little to adequately understand the complexities of the interconnection of the local and the global. Paying attention to the local means taking into account the national ways of perceiving the world, socially interrelating and more generally behaving – what is sometimes referred to as national culture. The concept itself is not always popular in organizational research. While it is true that cross-cultural quantitative research cannot shed light on how local and global articulate, ethnography-based research can however offer fruitful insights into why some supposedly global ideas are likely to be locally welcome (or not), translated and re-embedded into existing local arrangements. According to culture-focused research, local cultures can be described as patterns of thought that reproduce over time under forms that can vary but still keep trace of their core constituents (d'Iribarne, 1989, 2007), and additionally these patterns of thought are reflected in organizational and management arrangements. In other words, there are local tides that silently but firmly shape organizational life. Such a perspective suggests that waves of globalization could surface on local tides – not the opposite as suggested in the call for sub-theme.

We also consider that these culture-dependent patterns of thought are reflected and embodied into local patterns of action. This means that local practice matters, not only the way local actors make sense of organizational life (which is the usual focus of cultural research). Thus in this sub-theme we warmly welcome interpretive research that is based, not only on interviews as is the most common case, but also on practice observation. Since discourse and action can be discrepant (Brunson, 2002), we believe that combining methods is a relevant way to study how global ideas and local patterns of thought practically articulate in organizational and management arrangements.

This sub-theme aims at shedding light on the national cultural dimension of the articulation and interplay of the local and the global. We welcome case studies and microanalyses from various parts of the world, especially nations that have not been extensively studied so far, as well as methodological or theoretical papers. More specific questions that we would like to address in this sub-theme include the following:

  • Management methods, instruments and practices: How and why seemingly global instruments (e.g., budgets, performance measurement, appraisal, etc.) or practices (e.g., meetings, email communication) become different when implemented in different nations? How is an organizational or management arrangement/practice infused by a pattern of thought that could be attributable to a specific nation? To what extent does the local culture explain forms of resistance and appropriation of imported methods, arrangements or instruments?
  • International companies, international teams, mergers and acquisitions: Who does influence whom? Does the global wave result from a collection of local tides? What forms does local resistance take? And how are all these processes impacted by the national cultures of headquarters and subsidiaries? What forms of negotiation are organized about meetings, decision processes, communication modes, etc.? To what extent do national contexts explain how the local tides collide, negotiate, resist, collaborate, etc.?
  • Language: To what extent does language contribute to the localization of global (or to the globalization of local) ideas, arrangements, etc.? Do the native languages provide adequate translation for global concepts? In international firms, are there global languages – which ones and with which negotiation processes? What is the impact of the use of global languages on actors and practices?
  • Global-local relationships: How do global ideas impact on local cultures? Which aspects thereof do they lead to reinterpret, give up, shadow?
  • Methodological approaches and theory: Are there analytical frameworks (in cultural studies) likely to integrate the singularities of local contexts? Likely to integrate change and permanencies in cultures?

Short Paper submission and deadlines

Submission of short papers starts on December 1, 2009, deadline: January 10, 2010.

Short papers should not exceed 3,000 words and be submitted as a .pdf file, although .rtf and .doc files will also be accepted.  The full versions – if the short paper is accepted – must be submitted by May 31, 2010.

Short papers should focus on the main ideas of the paper (Short papers should explain the purpose of the paper, theoretical background, the research gap that is addressed, the approach taken, the methods of analysis (in empirical papers), main findings, and contributions. In addition, it is useful to clearly indicate how the paper links with the sub-theme and overall theme of the conference, although not all papers need to focus on the overall theme.

Creativity, innovativeness, theoretical grounding, and critical thinking are typical characteristics of EGOS papers. The 3,000 word limit includes references, all appendices, and other material.


  • Lisbon, Portugal


  • Sunday, January 10, 2010

Attached files


  • mondialisation, local, global, contexte national, articulations, interactions


  • Jacqueline de Bony
    courriel : j [at] jdebony [dot] com

Information source

  • Annick Bourguignon, Hanne Norreklit, Jacqueline de Bony ~
    courriel : j [at] jdebony [dot] com

To cite this announcement

« National culture and globalization: articulations and interplay », Call for papers, Calenda, Published on Monday, November 02, 2009, https://calenda.org/199388

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