Home2019 European Elections Banalization or creativity of political communication?

2019 European Elections Banalization or creativity of political communication?

Banalisation ou créativité de la communication politique ?

2019 European Elections

Elections européennes 2019

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Published on Monday, February 18, 2019 by Anastasia Giardinelli

Summary

While many populist and eurosceptic parties are getting momentum across Europe, the challenges related to the 2019 European elections are getting more intense in terms of democratic evolution, of media coverage, and of political communication. This international conference focuses on political communication during the campaign around three central issues: a comparative analysis of the campaign’s political communication strategies and tactics; linking contents and programmes with the political evolution of the countries of the European Union; the assessment of the either “disruptive” , “innovative”, or more traditional nature of this communication.

Announcement

Argument

Elections to the European Parliament have long been considered « second class » elections (Reif & Schmitt, 1980). Two main factors have been put forward in order to justify this assessment: the persistent low level of participation in this election in most of the European Union countries and the weakness of the European Parliament in regard to the capabilities and powers of the different national parliaments. As a result, mainstream political parties – in office locally sooner or later – have somewhat neglected these elections, often perceived by the public at large as a « sideline » for politicians having lost momentum or at the end of their careers. However, marginal political parties, or those representing the extremes of the political spectrum, have benefited from the weak investment of mainstream parties, making their voices heard and advancing their ideas.

While the 2014 European elections did not directly change the situation, the influence of this vote is far from negligible. Indeed, the political communication of the marginal and extreme parties during this election has influenced the opinion of its tone even more demagogic and populist than before, with speeches attacking the European Union and its Brussels institutions, or those opposed to immigration or advocating a return to national borders, sometimes with some violence unheard since the first half of the 20th century. More than ever, mainstream parties have been blamed as « complicit » in this surrender of sovereignty.

With this frontal denunciation of mainstream parties, but also with the rebuttal of the ideas of political consensus inherent to the usual democratic debates, the political communication of the 2014 European elections has become the testing ground of several demagogic parties, frequently characterized as « populists ». They took advantage of this platform to make their voices heard, and then grasped power in several countries of the European Union. One can also glimpse in this movement the birth of the idea of « clearing off » (politicians and parties), which made the later happiness of some newcomers on the political chess boards of several countries of the Union, with notably the 2017 « party-less » victory Emmanuel Macron in France in 2017.

Looking at the political communication flows of the 2014 European elections thus made it possible to show that their « second-order » status had become questionable: if their immediate result – the composition of the European Parliament – did not change very much, the influence of these elections on the internal votes that followed in the EU countries is far from negligible.

This conference proposes to its contributors to draw up an initial assessment of the political communication of the 2019 European elections by particularly exploring three points: 

a comparative analysis of the political communication strategies and tactics of the campaign in the European Union, through all the communication tools and methods, including possible subversive uses of social networks and the deliberate use of fake news;

linking content and programs with the political evolution of many EU countries since the previous European elections, which will lead to consider the balance between national issues and European issues, some seemingly becoming crucial for politicians in office (starting with France);

finally, the evaluation of the « disruptive » or, on the contrary, more classical feature of political communication at the European level; will we be witnessing a banal practice of political communication across the countries of the Union? Or will the diversity and fragmentation of political landscapes and the increased growth of social networks spark innovation and creativity?

These central questions will be the subject of the international conference on comparative political communication to be held in Nice on July 1st and 2nd, 2019, in the framework of cooperation between the « SIC.Lab Méditerranée » laboratory of the Côte d’Azur University (www.siclab.fr) and the center of comparative studies in political and public communication (www.ceccopop.com). This scientific event will bring together researchers and communication professionals on the Carlone campus of the LASH Faculty of the Côte d’Azur University and at the Mediterrancan University Center, located on the « Promenade des Anglais ».

The conference is organized by Philippe J. Maarek, Professor specialized in Political Communication at the Paris Est Créteil University (UPEC), former president of the Political Communication Research Sections of IPSA and IAMCR, associate member of the Sic.Lab and head of CECCOPOP. He ensures its scientific coordination with Nicolas Pelissier, Professor of Information Sciences and Communication at the University of Côte d’Azur and Head of Sic.Lab Méditerranée (EA 3280).

Submission Guidelines

The event will be bilingual, French-English. Colleagues wishing to present a paper are invited to send a request to participate

before February 27, 2019

to the following email address: ceccopop@gmail.com

Proposals must include an abstract of 250 to 500 words (one or two sheets) and a one-page Vitae. They will be subject to a double-blind evaluation by the Scientific Board.

Scientific Board

  • Françoise AlbertiniUniversité de Corse, France
  • Paul BainesCranfield University, Royaume-Uni/United Kingdom
  • Camelia BeciuUniversité de Bucarest, Roumanie/Romania
  • Donatella CampusUniversità di Bologna, Italie/Italy
  • Maria-José CanelUniversité Complutense, Espagne/Spain
  • Eric DacheuxUniversité de Clermont Auvergne, France
  • Alex FrameUniversité de Bourgogne, Dijon, France
  • Lutz HagenUniversité Technique de Dresde, Allemagne/Germany
  • Denisa HejlovaCharles University, République Tchèque/Czech Republic
  • Christina Holtz-BachaFriedrich-Alexander-Universität Erlangen-Nürnberg, Allemagne/Germany Karolina Kok-MichalskaAudiencia, France
  • Darren LillekerBournemouth University, Royaume-Uni/United Kingdom
  • Eric MaigretUniversité Paris 3 Sorbonne Nouvelle, France
  • Anna Matulková-ShavitCharles University, République Tchèque/Czech Republic
  • Lars NordMidwestern University, Suède/Sweden
  • Paul RasseUniversité Côte d’Azur, France
  • Jordi Rodriguez VirgiliUniversity of Navarra in Pamplona, Espagne/Spain
  • Brigitte SebbahUniversité de Toulouse 3, France
  • James Stanyer, University of Loughborough, Royaume-Uni/United Kingdom
  • Ioanna VovouPanteion University, Grèce/Greece
  • Claes de VreeseUniversity of Amsterdam, Pays-Bas/Netherland
  • Malgorzata Winiarska-Brodowska, Jagellon University, Pologne/Poland

Organizing comittee

Direction

  • Philippe J. Maarek (CECOPOPP) 
  • Nicolas Pélissier (SIC.Lab Méditerranée) 

Coordination

  • Amandine Astic (Master Student DISTIC SIC.Lab) 
  • Vanessa Landaverde (PhD SIC.Lab)

Communication

  • Levon Bosnakian (PhD Student SIC.Lab)
  • Marie-Eleonore Georges et Adèle N’Dao (Master Student DISTIC SIC.Lab)

Places

  • Nice, France (06)

Date(s)

  • Wednesday, February 27, 2019

Keywords

  • élections, Europe, communication politique, campagne électorale, marketing politique

Contact(s)

  • Nicolas PELISSIER
    courriel : pelissier06 [at] gmail [dot] com
  • Amandine ASTIC-ROUAH
    courriel : amandine [dot] rouah [at] gmail [dot] com

Reference Urls

Information source

  • Amandine ASTIC-ROUAH
    courriel : amandine [dot] rouah [at] gmail [dot] com

To cite this announcement

« 2019 European Elections Banalization or creativity of political communication? », Call for papers, Calenda, Published on Monday, February 18, 2019, https://calenda.org/567483

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