L’objectif de ce numéro de Marché et organisations est de réunir les contributions de chercheurs, historiens, économistes ou sociologues, spécialistes de l'innovation et des entrepreneurs. Les propositions d’articles partiront de cas précis d’un produit, d’un service ou d’un entrepreneur-innovateur bien identifiés. Elles pourront retracer la trajectoire de l’idée au bien de consommation, en d’autres termes la création d’un marché, interroger le(s) rôle(s) des entrepreneurs-innovateurs dans ce processus, mettre en évidence les circonstances, les contextes et les ressources dont ceux-ci ont bénéficié.

Guest Editor (s)

• Sophie Boutillier, Université du Littoral-Côte d’Opale
• Cédric Perrin, Université Evry Val d’Essonne

Argument

Our daily life is full of industrial items (TV set, radio, telephone, soft chocolate spread, soda, canned and frozen food, household appliances, perfume and make-up products, jeans...), as well as a large range of services (banking, trade – traditional and electronic-, insurance, leisure and tourism) which all shape our consumer society. To consumers, who rarely question their purchases, these items and services often seem to be eternal. Nevertheless, each one was once an innovation; and behind them there are innovators, scientists and entrepreneurs. Some of them only participated partly in their conception, while others played a radical role in transforming an invention into an innovation then in cosume goods, thanks to adequate advertising. Through their activity, innovators and entrepreneurs have contributed to transforming their environment and more generally their society, including ways of working and consuming. Economic historians have proposed studying the long time of the history to explain how these entrepreneurs are taken place to this evolution (Landes et al., 2010). For a long time, entrepreneurs have been neglected by economic history. For example, the content of Braudel’s book, “Histoire économique et sociale de la France” (Braudel, Labrousse, 1979) proposes some sections of the history of enterprises, but includes nothing relating to entrepreneurs and innovators. More recently the Schumpeterian analytical grid (Schumpeter, 1911, 1942) has been used (Aldrich, 2011; Boutillier, Uzunidis, 2017; Casson, Casson, 2013; Chadeau, 1982;) to study the role of entrepreneur as an economic revolutionary. The entrepreneur is not always an inventor but he’s an innovator because he places new products or services on the market. Moreover, since Galbraith’s theory (Galbraith, 1967) of the reverse chain, it has been admitted that it is enterprise which creates demand. Entrepreneurs put on the market products… that consumers have been waiting for. Since the 1980s, the business history has enriched and diversified its approaches to the entrepreneur and the innovator, studying thems in relation to their socio-cultural (system of value, network, diaspora…) or political environment integrating in the institutional economics (juridical context, innovation policies, public investments and equipment) (Jones, Zeitlin, 2007). Thus entrepreneurs-innovators transform their society. Their success depends on the resources that they find in society according to the socio-historical contexts where they are embodied.

The objective of this issue of Marché & Organisations is to gather various contributions from specialist researchers in history, economics, sociology and other related disciplines. Proposals for papers will be based on a particular product, service or entrepreneur-innovator. They will present the trajectory from idea to consumer product; or in other words, the creation of the market. They will also question the role of entrepreneur-innovators in this process and highlight circumstances, contexts and resources that they have benefited. The choice of historical periods and geographical areas is completely free and open according to preference.

Calendar

• 30th October 2019: abstract submission (300 words and references)
• 15th November 2019: reply to the scientific committee
• 1st March 2020: full text submission
• 1st April 2020: reply of the reviewers
• 30th June 2020: final text
• September 2020: publication of the issue of Marché & Organisations

Please, send the abstracts and the paper to:

Sophie.boutillier@univ-littoral.fr

Cédric Perrin : cp2002@orange.fr

References

Aldrich H. E., 2011, An Evolutionary Approach to Entrepreneurship, Edward Elgar.

Boutillier S., Uzunidis D. 2017, The entrepreneur, ISTE Editions.Braudel F., Labrousse E., 1979, Histoire économique et sociale de la France, Presses universitaires de France.

Casson M, Casson C., 2013, The entrepreneur in History, Palgrave Macmillan.

Chadeau E., 1982, L’économie du risque : les entrepreneurs de 1850 à 1980, Olivier Orban.

Jones G., Zeilin J., 2007, The Oxford Handbook of Business History, Oxford Handbook.

Galbraith J. K., 1967, The New Industrial State, Princeton University Press.

Landes D. S., Mokyr J., Baumol W.J., 2010, The invention of enterprise. Entrepreneurship from Ancient Mesopotamia to Modern times, Princeton University Press.

Schumpeter J. A., 1911, The Theory of the Economic development, Transaction Publishers, (edition 1981).

Schumpeter J. A., 1942, Capitalism, socialism and democracy, Haper Perennial Modern Classics (edition 2008).