Nowadays, the Islamic market is prospering on the global scale, in particular, in Asia where the hub of its dynamism takes place in the South East-Asian countries such as Malaysia, Indonesia, or Singapore. As the term Halal means originally what is “permitted” or “licit” according to the Islamic prescriptions, this notion penetrates in the consumers’ daily life, and we have observed the emergence of a wide range of the the Shariah-compliant products and services,such as food, finance, tourism, transportation, fashion, cosmetics, sport, well-being, education and so on. Halal, to be understood as one of today’s most significant Islamic normativity, orients consumers’ interpretation on “Islamic way oflife.” It has also come to shape the Islamic market as the notion circulates in the globalized public sphere.

Argument

Nowadays, the Islamic market is prospering on the global scale, in particular, in Asia where the hub of its dynamism takes place in the South East-Asian countries such as Malaysia, Indonesia, or Singapore. As the term Halal means originally what is “permitted” or “licit” according to the Islamic prescriptions, this notion penetrates in the consumers’ daily life, and we have observed the emergence of a wide range of the the Shariah-compliant products and services,such as food, finance, tourism, transportation, fashion, cosmetics, sport, well-being, education and so on. Halal, to be understood as one of today’s most significant Islamic normativity, orients consumers’ interpretation on “Islamic way oflife.” It has also come to shape the Islamic market as the notion circulates in the globalized public sphere.

What kinds of products or services are especially aspired by consumers to be Halal? How do Shariah Boards andagencies of Halal certification interpret Islamic normativity, and do producers elaborate Shariah-compliant products orservices based on their expertise? And how is Islamic normativity circulated within each industry? Also, to what extent, how this normative space, religiously-oriented market, interacts within the global economic system and non-Islamic economic actors? Finally, how would Islamic normativity itself be transformed as people’s practices renew the meaning of what “Islamic way of life” is?

This conference is organized by the Fondation France-Japon de l’EHESS in the framework of the research project “Global Islamic Market: Asian Perspectives on the Diversity of Capitalism” funded by PSL Global Studies. It exploreshow the Islamic normativity interpreted and creates the normative space of Islamic market in different socities: Islam friendly or secular ones. It aims to analyze the specificity of the Islamic market based on the religious economy in thecontext of the global neo-liberal market.

Programme

10:00 Opening remarks by Sébastien Lechevalier (EHESS)

10:15

Session I | Halal Market: Construction and Transformation of Islamic Economy and Normativity

Chair: Fatiha Talahite (CNRS, Cresppa)

• Florence Bergeaud-Blackler (CNRS, GSRL), "Global Halal Market: the Invention of a Tradition"
• Johan Fischer (Roskilde University, Department of Social Sciences and Business), "Muslim Piety as Economy: Markets, Meaning and Morality in Southeast Asia"
• Michael Brose (Indiana University, Department of Central Eurasian Studies), "Economics in Command: Islam’s Normative Space in China"

12:15  Lunch Break

13:00

Session II | “Halal as a Way of Life”: Consumption, Practice and Management

Chair:  Silvia Serrano (Sorbonne Université, Eur’Orbem-Cercec)

• Özlem Sandikci (University of Glasgow, Adam Smith Business School), "The Rise of Halal Market: Consumer Opposition in the Age of Ethno-Religious Tensions"
• John Lever (University of Huddersfield, Department of Management), "Beyond the ‘Curry Mile’: Tracing the Development of Halal Consumption and Practice in Manchester"
• Ayang Utriza Yakin (Ghent University - UCLouvain), "From ‘Halal’ Marketing to ‘Islamic’ Management?: The Case Study of the Halal Supermarket’ Le Triangle’ in France"

15:30 Coffee Break

15:50

Session III |  Gender and Aesthetics: Halal Cosmetics, Veil, Modest Fashion

Chair: Kae Amo (Tokyo University of Foreign Studies)

• En-Chieh Chao (National Sun Yat-Sen University, Department of Sociology), "Purifying Beauty: Halal Cosmetics and Affective Biopower in Indonesia"
• Yo Nonaka (Keio University, Faculty of Policy Management), "Beyond the Veiling – Trend of Muslim Fashion in Indonesia"
• Emi Goto (The University of Tokyo, Network for Education and Research on Asia), "Loose-Fitting Fashion and Converting Concepts: Integrating the “Islamic Market” into the Japanese Market"

17:20 General Discussion