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Metaphor in digital communication

La métaphore dans la communication numérique

La metafora nella comunicazione digitale

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Published on Thursday, March 24, 2022

Abstract

Centro Interuniversitario di Ricerca sulle Metafore (CIRM) will be organizing its annual Conference in October 2022 on the focal issue of metaphor in digital communication. Metaphor in digital communication is a recent and highly interdisciplinary field of research, and it will be explored from different epistemological perspectives.

Announcement

Argument

Centro Interuniversitario di Ricerca sulle Metafore (CIRM) will be organizing its annual Conference in October 2022 on the focal issue of metaphor in digital communication. Metaphor in digital communication is a recent and highly interdisciplinary field of research, and it will be explored from different epistemological perspectives.

We welcome proposals focussing on linguistic aspects, but also those developing an anthropological, sociological, or technological perspective, relating to one of the following research objectives:

  1. the discursive functions (persuasive, explicative, argumentative, etc.) fulfilled by metaphors within multiple and diverse forms of digital communication (Twitter, blogs, websites, pages on Facebook, audio messages and posted videos, etc.), analyzing their possible impact on the addressee;
  2. the different semiotic realizations of metaphors in digital communication, from linguistic metaphors to visual metaphors, which exploit the multimodal nature of digital communication for a (re)conceptualization of events and phenomena;
  3. the high framing power of metaphors on public opinion, but also their potential as a reframing tool, in order to reshape or correct a vision of reality modelled by other metaphors;
  4. the function of metaphors as a tool to facilitate access to complex concepts, but also as a more or less intentional tool of misinformation, contributing to informative chaos and the diffusion of fake news;
  5. the use of metaphors to talk about digital technologies aiming at validating or criticizing these technologies, paying special attention to the prevalent role that digital communication is assuming as a main source of information for citizenship;
  6. the potential of new technologies in the study of metaphors, through the development of tools for the detection and analysis of metaphors in corpora, or the use of digital technologies with an educational

Submission guidelines

Please, send your proposals (a 250-word abstract including at least 5 references, institutional affiliation and contact information) to convegnocirm@gmail.com

by May 15, 2022.

Important dates

  • 15/05/2022 Submission deadline

  • 15/06/2022 Communication of acceptance from the Scientific Committee
  • 30/06/2022 Publication of a preliminary programme and opening for registration
  • 30/09/2022 Registration deadline and publication of the final programme
  • 20-21/10/2022 CIRM conference
  • 30/11/2022 Deadline for submission of papers for publication

 The conference proceedings (submitted to peer-review) will be published in the series “I Quaderni del CIRM”, TAB edizioni, in 2023.

Organizing Committee  

  • Adriana Orlandi (adriana.orlandi@unimore.it)
  • Gloria Zanella (gloria.zanella@unimore.it)

Scientific Committee

  • Michelangelo Conoscenti (University of Turin)
  • Annamaria Contini (University of Modena and Reggio Emilia)
  • Ruggero Druetta (University of Turin)
  • Elisabetta Gola (University of Cagliari)
  • Adriana Orlandi (Università di Modena e Reggio Emilia)
  • Paola Paissa (University of Turin)
  • Ilaria Rizzato (University of Genoa)
  • Micaela Rossi (University of Genoa)
  • Daniela Virdis (University of Cagliari)

Places

  • Dipartimento di Studi Linguistici e Culturali - Largo Sant'Eufemia, 19.
    Modena, Italian Republic (41121)

Date(s)

  • Sunday, May 15, 2022

Keywords

  • metaphor, digital communication, Digital Humanities

Contact(s)

  • Gloria Zanella
    courriel : gloria [dot] zanella [at] unimore [dot] it
  • Adriana Orlandi
    courriel : adriana [dot] orlandi [at] unimore [dot] it

Information source

  • Gloria Zanella
    courriel : gloria [dot] zanella [at] unimore [dot] it

License

CC0-1.0 This announcement is licensed under the terms of Creative Commons CC0 1.0 Universal.

To cite this announcement

« Metaphor in digital communication », Call for papers, Calenda, Published on Thursday, March 24, 2022, https://doi.org/10.58079/18ka

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